Strategic clarity. Seamless execution. Measurable impact. Future-ready approach.

Every experience starts with perspective

Mine is grounded in behavior, alignment, and innovation—focused on turning insights into meaningful, measurable impact.

I approach strategy as both a system and a catalyst: a way to simplify complexity, center the audience, and open space for what's possible.

What guides my practice

  • A human hand with fingers extended, seen through a circular opening with a pink and purple border, against a black background.

    Framing What Matters

    I translate audience insights into strategic direction that drives real decisions. Starting with the human story—who we're designing for and what motivates them—I help teams move beyond assumptions to build experiences that actually connect.

  • Close-up of a metal wire mesh or grid with a pattern of small square openings.

    Mapping Connections

    I connect the dots across touchpoints, channels, and customer moments to create cohesive experiences. From aligning brand messaging with user journeys to integrating data with creative strategy, I ensure every piece works together instead of in isolation.

  • Red fireworks exploding in the night sky with star-like effects and smoke.

    Driving Momentum

    I turn strategy into executable action. Whether developing creative frameworks, facilitating team alignment, or integrating emerging technologies, I bring the focus and momentum needed to move from vision to measurable results.

Trusted by teams and collaborators

  • "Laura is one of a kind. She’s the person who you always want in the room, regardless of the task at hand. She’s patient, observant, and intelligent, and every contribution of hers is deliberate and of value. She will challenge your thinking and push you to reach your best self"

    Head of Brand Leadership & Operations

  • "Her ability to control the chaos and transform it into cohesive, exciting ideas is unmatched [...] Laura just knows how to get sh!t done, and she does it all with grace, kindness, and a great sense of humour."

    SVP, Experience Strategy

  • "She has a keen ability to anticipate blind spots, connect the dots across complex workstreams, and offer thoughtful, proactive solutions"

    VP, Brand Strategy